InGen Marketing: Continuing Education Tier 2

Published by TDE Content Editor on

Welcome to Tier 2: InGen Marketing. This course builds on your Tier 1 foundation, taking you deep into content strategy, channel selection, campaign planning, and campaign analysis.

Course Content

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WELCOME TO THE DIGITAL ENGINE
A REVIEW OF THE DIGITAL ENGINE
MODULE 1: TARGET MARKET SELECTION
MODULE 2: SERIALIZED CONTENT SELECTION
MODULE 3: COMMUNICATION CHANNEL SELECTION
MODULE 4: BUILDING YOUR CONTENT MATRIX & EDITORIAL CALENDAR
MODULE 5: CAMPAIGN ANALYSIS
COURSE REVIEW AND CERTIFICATION INSTRUCTIONS
TIER 3 PREVIEW: INGEN INTELLIGENCE
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