Secondary Education

At the Basic level, our Digital Engine curriculum teaches middle and high school students how to build mechanically and aesthetically sound websites using inbound marketing principles. The Basic level can be built upon by Intermediate and Advanced instruction levels teaching content design and campaign planning. Correct content design increases website engagement by teaching students how to direct users through the website using a series of goal funnels. Campaign planning with an editorial calendar teaches students how to plan targeted content in advance of the actual content deployment in order to keep their inbound marketing campaign running like a well-oiled engine.