For High School Teachers
4-9 Weeks · Middle & High School
The Digital Engine Secondary Education curriculum teaches middle and high school students how to build mechanically and aesthetically sound websites using inbound marketing principles. Students learn to create a real web presence and drive real traffic to it.
Intermediate and advanced levels build on the foundation with content design and campaign planning — teaching students to direct users through goal funnels and plan targeted content with an editorial calendar.
Most teachers use our modules to support web design and digital marketing instruction for student portfolio projects. Flexible enough to fit any subject area.
Course Details
- ✓ 4 to 9-week modules
- ✓ Middle and high school ready
- ✓ WordPress website build
- ✓ Inbound marketing principles
- ✓ Goal funnel + content design
- ✓ Editorial Calendar + campaign planning
- ✓ Student portfolio focus
- ✓ Teacher-guided instruction
- ✓ Flexible for any subject area
THE DIFFERENCE
Not a simulation. Not a worksheet.
A real digital project they build themselves.
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A Live Website
Every student builds and publishes a real WordPress website. Not a mockup. Not a template they fill in. A site they own and can point to.
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Real Marketing Skills
Students learn to drive traffic, build an audience, and plan content campaigns — skills that are relevant whether they go into business, media, or anything in between.
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Built for Teachers
Modular, flexible, and teacher-guided. Use 4 weeks or 9. Adapt it to your course. The curriculum does the heavy lifting so you can focus on your students.
COURSE LEVELS
Start where you are. Build from there.
Basic — Website Build
Students build a mechanically and aesthetically sound WordPress website using inbound marketing principles. Social channels are connected to drive traffic back to the site.
Intermediate — Content Design
Students learn correct content design to increase website engagement — directing users through goal funnels and creating content that converts visitors into followers.
Advanced — Campaign Planning
Students plan a targeted content campaign using an editorial calendar — learning to deploy content strategically and keep their inbound marketing running like a well-oiled engine.
INTERESTED IN THE SECONDARY CURRICULUM?
Let’s bring this to
your classroom.
Reach out and we’ll walk you through the curriculum, answer your questions, and figure out how it fits your course.