Week by week expectations for student instruction.
This week, when students complete their 15-week higher education course, the student will be awarded a blockchain-secure LinkedIn certification on the last day of class. We have teamed up with Accredible at credential.net to provide our certification and badge, which students can proudly display on their LinkedIn profile. Check out Read more…
This week students complete their 8-week live practicum using the Digital Engine curriculum. Over the past 13 weeks, students have created their own inbound digital marketing campaign, complete with a newly built website with blogs, social media posts, emails, search engine optimization with keyword analysis, multiple analytic platform audits, and Read more…
The last two weeks students have audited their campaigns and made strategic decisions to improve performance in any of the four categorical areas where they may be weak. Students examine 16 different variables through their InGen Analytics report to determine where they may need to spend extra time to improve Read more…
Over the last two weeks, students have learned how to audit their content, social media, and email campaigns for strengths and weakness. Auditing this information will help them to better understand whether their strategic initiatives are working as they intended. To begin their content analysis, students use CoSchedule to examine Read more…
This week we are all about MailChimp. The past two weeks have been focused on digital communication effectiveness around website and social media content. This week we continue that discussion with email. As we say here at the Digital Engine, email is the “heartbeat” of your inbound marketing campaign. Staying Read more…
Last week our students focused on the “how” of good digital strategy, learning how to create and curate interesting content. This week, we turn our focus to the “where” of digital communication effectiveness by teaching social media strategy. Even though in the planning stage students selected their primary digital communication Read more…
This week our Digital Engine students are learning how to strategically create and post content within their domain. Over the last several weeks while building their website, students were planning their content by creating their content matrix and editorial calendar. Now, students are implementing those plans by creating content. Students Read more…
This week celebrated our inbound marketing campaign kickoff. The students have been working very hard over the last three weeks to prepare for this week. They have completed their setup instructions for both their mechanical and aesthetic builds. Likewise, they have all of their goal funnels setup, tested them to Read more…
Last week, students were instructed to set up as much of the aesthetics of their website as possible. Using our step-by-step instructions, students typically take twice as long in setting up the look and feel of their website verses the website mechanics. Students find this creative process fun and tantalizing Read more…
Last week, students were instructed to set up the mechanics of their website to make it operate as the hub of their inbound marketing campaign. With our step-by-step instructions, this process can take about 5-6 hours to complete. And while our aesthetic instructions are half as long, constructing the look Read more…
After purchasing their web assets and getting their WordPress website installed, this week students begin two parallel paths of getting ready for their campaign kickoff. One of these paths includes three weeks of website setup to be completed outside of class. The second path is three weeks of content planning Read more…
After deciding on a topic last week and developing a brand positioning statement and tagline, this week students purchased their digital assets. This includes students leasing their website URL from ICANN for one year and purchasing monthly web hosting and branded email plans. Using these three assets, students will build Read more…
When it comes time for students to pick their practicum topic for the semester, I have found it is important to help them consider a few different ideas before selecting. First, this project is so much better for students if they complete it on their own, rather than in groups. Read more…
This week my students were introduced to the principles of inbound marketing, and in this domain, CONTENT IS KING! Therefore, this first week is spent teaching them about inbound marketing and their project. Through this process, I help them conceptualize the need for inbound marketing, since most business aren’t currently Read more…
This fall 2023 semester, we are going to show you behind the curtain of our Higher Education course here at the Digital Engine. Our courseware is designed to teach students how to manage an inbound marketing campaign from conceptualization to actual lead generation. This is so important in the real Read more…