Higher Education

With a professor at the helm, all of the higher education courses at the Digital Engine teach college students how to build websites as lead generators, complete with inbound mechanics and visual aesthetics that funnel users from social and email platforms back into their website. The Intermediate level builds on this basic instruction by teaching students about campaign planning using valuable tools, like the content matrix and editorial calendar. However, it is the Advanced level that sets students apart in the marketplace. Across the deployment of a LIVE 8-week campaign, students learn Campaign Analysis through the use of Google Analytics, various platform analytics, email analytics, and weekly class analytics to gauge their strategic and tactical success. At the end of the campaign, students are awarded a LinkedIn Digital Engine Certification accessible to future employers who can view their evidentiary portfolio with links to their site, created assets, screenshots, and all the evidence any student would want to demonstrate of their newly mastered skillset. Secured by blockchain technology, this certification is a true game changer for students looking to be employed in the digital world.