For University Professors
Full Semester · College Students
The Digital Engine Higher Education curriculum teaches college students how to build websites as lead generators, complete with inbound mechanics and visual aesthetics that funnel users from social and email platforms back to their site.
At the advanced level, students deploy a live 8-week campaign and analyze results using Google Analytics, platform analytics, email analytics, and weekly class data. The work speaks for itself.
Professors teach a full 15-week course complete with teaching resources and step-by-step instructions. Students leave with a live portfolio, not just a grade.
Course Details
- ✓ Full 15-week semester course
- ✓ WordPress website build
- ✓ Social media strategy + setup
- ✓ Email list + automation
- ✓ Live 8-week inbound campaign
- ✓ Google Analytics implementation
- ✓ Content Matrix + Editorial Calendar
- ✓ LinkedIn Certification + Evidentiary Portfolio
- ✓ LMS-integrated curriculum
- ✓ Instructor resources + teaching guides
THE DIFFERENCE
Other courses teach marketing.
We teach students to execute it.
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Employer-Ready Portfolios
Students finish with a live website, a documented campaign, and a blockchain-secured LinkedIn certification that future employers can actually verify.
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Built for Professors
Complete instructor resources, teaching guides, and a flexible modular structure so professors can adapt the curriculum to their course objectives.
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Real Campaign Analytics
Students run a live 8-week inbound campaign and analyze real data. They don’t simulate results — they produce them.
WHY IT WORKS
Five reasons professors choose The Digital Engine.
Students Build a Live WordPress Website
Every student builds and publishes a real website — not a mockup, not a sandbox. A live, functioning site connected to social media and email that they own when the semester ends.
A Real 8-Week Inbound Campaign
Students don’t simulate a campaign — they run one. Eight weeks of live content deployment across their website, social channels, and email list, using a professional Content Matrix and Editorial Calendar.
Google Analytics + Campaign Analysis
Students analyze their real campaign data — website traffic, social analytics, email metrics, and weekly class benchmarks. They learn to read the numbers and make strategic decisions from them.
LinkedIn Certification + Evidentiary Portfolio
Graduates earn a blockchain-secured Digital Engine Certification posted directly to LinkedIn. Employers can click through to a full evidentiary portfolio — links, screenshots, assets, and documented results.
Complete Instructor Resources Included
Professors get everything they need — step-by-step teaching guides, LMS-integrated curriculum, and a full 15-week course structure ready to drop into any semester.
INTERESTED IN THE HE CURRICULUM?
Let’s talk about bringing this
to your classroom.
Reach out and we’ll walk you through the curriculum, answer your questions, and figure out how it fits your course.