Current Events Happening In Our Domain
In today’s highly competitive digital landscape, companies strive to gain a competitive edge and establish a strong online presence. Inbound organic digital marketing, as highlighted by the Digital Marketing Institute, has emerged as a crucial tool to reach and engage with target audiences effectively. While paid digital marketing offers immediate Read more…
Is there a better example of using the creativity of Generative AI in the classroom than this video? Instead of providing a review of the AI created debate between Bill Gates and Socrates, we wanted to demonstrate how both ChatGPT and Midjourney can be used to create unique and innovative Read more…
In the ever-evolving digital landscape, data has become the lifeblood of businesses. It provides invaluable insights into customer behavior, website performance, and marketing strategies. As businesses strive to stay competitive, they must harness the power of data analytics to make informed decisions. Google Analytics has long been a go-to platform Read more…
A couple of weeks ago, we wrote about artificial intelligence and what marketing education could possibly look like in a decade of exponential growth of technology. If you missed the debate on promise vs peril, click here. Nevertheless, it’s common knowledge that the exponential growth of technology is being powered Read more…
In curriculum discussions surrounding current trends in marketing education, I am often asked about the impact of artificial intelligence on the future of education. There is no doubt that academics, especially marketing academics, are scrambling to keep up with the exponential growth in technology and innovation in both theory and Read more…
Digital Marketing and Social Media has changed the marketing environment in ways that traditional marketers could have never imagined just a short time ago. It has rapidly provided a mechanism to communicate on a one-to-one level, allowing marketers to tailor specific messages and content towards a fine-tuned segment of customers, Read more…