Continuing Education

Continuing Education courses using the Digital Engine are designed to assist adults in learning how to turn their websites into organic lead generators. Whether you already have a website that may or may not use WordPress, or you are ready to build a brand new website from scratch, our curriculum will help you strategically create a website that uses created and curated content to drive users back to your website organically, without having to pay for those leads. Inbound marketing principles use content to engage users and then using our tactics, you will learn to funnel those users through your website to complete web forms that serve as lead generators. Learning our iterative analysis process through the use of Google Analytics, various social platform analytics, and email analytics to evaluate your strategic and tactical success, you will learn how to monitor your goal funnels, and through continuous improvement, turn them into valuable lead generators. Lastly, each enrollee receives a LinkedIn Digital Engine Certification. Secured through blockchain, this digital certification will highlight you as a master in your new digital skillset.