These 4 to 9-week courses are designed for both middle school and high school students. Teachers most often choose modules to instruct on web design and marketing of student portfolio projects.
These 6 to 15-week courses are designed for college students. Professors can choose a robust set of modules to holistically teach lead generation through organic inbound marketing principles.
These go-at-your-own-pace courses are designed for adults looking to learn how to effectively manage a digital marketing campaign around a new or pre-existing website / electronic commerce store.
Marketing agencies today deploy digital content daily. Editorial calendars, blogs, social media posts, emails, and analytics are all common part for these firms. You will learn these skills along with how to design and align brand strategy, create and maintain a rolling editorial calendar, and how to launch a real, live, digital marketing campaign.
Whether traditionally working on new product ideas, corporately innovating within a company, or socially seeking to make the world a better place, learning the process of how to digitally market an idea is a must for all entrepreneurs. But as a start-up, you must find the most cost-effective approach to marketing, which will always be inbound marketing.
In mass communications, especially with an emphasis in digital communications and/or social media, running live campaigns demands a large amounts of writing in a digital space. This course teaches you brevity, completeness of thought, and innovation with images and words in a live space that you will not receive anywhere else.
Businesses with a needed self-promotion component benefit well from this course. If you dream of music business, music performance, writing, performance art, and traditional art and sculpture, you must learn how to self-promote your work. For those creatives, this course has proven very helpful in marketing final works and portfolios.
"The course is challenging but incredibly rewarding. Engaged participants leave with an invaluable experience, a deep understanding of social analytics, and a portfolio of examples demonstrated in their new LinkedIn certification!"
"The courseware had an easily digestible interface that had detailed instructions to help along the way which made setup easy, and the assignments leading up to the launch of your campaign are helpful in refining what your end message will be."
"The Digital Engine provided me with some of the most practical experience I have received during my entire time in college. I learned many tools and skills that will be incredibly helpful in my career and I highly recommend this class/practicum to all."
"This course was unlike anything I have ever taken and the amount of practical skills we gained sets it completely apart from any other course. Learning how to build and run a full website, email and social media campaign landed me the job."
"In just 15 weeks I felt so confident going into the industry post-graduation. With the knowledge that I have gained from this course, I am now running a boutique digital marketing company along with a charitable-based brand built fully on social media."
“The course required hard work and dedication, but the experience left me with a valuable set of skills. The text, paired with the live practicum, provides a high level of insight, building self-confidence to run a successful digital marketing campaign.”
"As a student, it can sometimes be difficult to understand a new platform, but The Digital Engine was very easy to understand and navigate. I appreciated that there were current step-by-step screenshots of what we should be experiencing."
"From content creation and distribution to curation and collaboration, inbound marketing requires you to creatively push yourself to success. You feel great pride for every user that engages with your website content and completes your online forms."
"As an entrepreneur, your course helped me create the branding around my illustration business as well as develop a website that would generate warm leads of potential new clients. Thank you for helping me get started."
This week, when students complete their 15-week higher education course, the student will be awarded a blockchain-secure LinkedIn certification on the last day of class. We have teamed up with Accredible at credential.net to provide Read more…
This week students complete their 8-week live practicum using the Digital Engine curriculum. Over the past 13 weeks, students have created their own inbound digital marketing campaign, complete with a newly built website with blogs, Read more…
The last two weeks students have audited their campaigns and made strategic decisions to improve performance in any of the four categorical areas where they may be weak. Students examine 16 different variables through their Read more…
