Amelia Chavez is a marketing student at Samford University. This past semester while using the Digital Engine courseware in her Customer Journey class, Amelia conceptualized and began her website entitled Big Break Athletics. Amelia welcomed all new users to her website with a well-constructed welcome blog. As you can see in her great example below, Amelia address her mission, vision, and values in a way that was genuinely authentic and inspiring. She discusses why she has created this community and encourages her users to join the team, engaging them to sign up to become a follower of all her inbound, organic content using her built-in call-to-action forms. This is a great example for current and future students on how to start your campaign with a well-organized, authentic greeting and discussion of your mission, vision, and values. Below, we have provided her opening welcome blog below as a demonstration for all our curriculum users.
Who am I?
My name is Amelia Chavez, and I am the founder of BBA! I am extremely passionate about athletics and the value they add to life! I created this campaign with the desire of encouraging young athletes in the way of Christ. In this athletics campiagn, we provide access and connection to important tools, news, insight, skills, and opportunities from our campaign. We are excited to help all pursue their athletic goals and share in our passion for sports!
Value in Athletics
Sports are not only fun and exciting, but they also have value and meaning. They can be a place to meet life-long friends and outlets from a hard situations. Additionally, through athletics we learn discipline, determination, how to work well with a team, and leadership. Unfortunately, athletic opportunities and growth can be hard to come by due to different complications. Therefore, BBA is the bridge in this gap that prevents people from acquiring accessible content. Those who view our page will know, no matter where they come from, they are able to rise above and break old narratives. Moreover, our hope is to provide them with access to that with a fun, encouraging, helpful, and interactive online presence!
Inspiration
Inspired by Coach Deon Sanders, who instills discipline and excellence in his players, I have created an online presence to replicate his example. Discipline can have such a negative connotation in our minds, but really, it is a gift. In Hebrews 12:11 it says, “For the moment all discipline seems painful rather than it yields the peaceful fruit of righteousness to those who have been trained by it.” It is a gift that I have been given through different coaches in athletics that benefit me in all stages of life. Therefore, I infiltrate my content with its application for young people to apply it to help them reach their full potential!
What to Expect
This website contains current, exciting, and informative athletic content through blogs, social media activity, and email newsletters. Our content can range from a blog on how to go from being benched to starting to an update on a current event in the sports world. Additionally, we strive to provide local opportunities in communities. Overall, we cater to multiple sports, male and female, and all ages up until college age, too!
Connect!
Lastly, in the top right bar are several forms to help us connect with you and provide you with the best experience possible! I hope you will take some time to fill those out. We look forward to hearing from you soon!
After completing the semester, here is what Amelia had to say about her experience with the Digital Engine:
“The Digital Engine was an incredible learning experience for me! I was very nervous about pursuing marketing internships because I had taken courses, but did not have a lot of real life application. Here, we experienced the best of both worlds. We learned it and then we directly applied it. This course expanded my experience with professional platforms and content creation, which is invaluable today. It challenged and pushed me to do things that I didn’t know I was capable of! It was a great hands on experience! I feel more prepared for internships because of this class!”
Thank you Amelia for allowing us to share your testimonial. We appreciate your hard work and value providing new skill sets and confidence in the digital marketplace. We look forward to what you are going to do with this site for many years to come.
If you are a marketing, communications, entrepreneurship, or arts professor whose students could learn how to self-promote themself or their ideas, products, art, music, or services, then this is the course for you. As Amelia indicated, our hands-on, practical approach to the course curriculum and practicum will make an immediate impact on you and your students. We invite you to check out our Courseware Demo or you can Contact Us to schedule a live Zoom call to explore the course experience in greater detail. We look forward to speaking with you soon. If you are still not sure yet, feel free to check out more student testimonials here.
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