In the spring semester of 2022, Addison Lentz opted to take The Digital Engine course before graduating May, not expecting it would lead to her job as a Creative Associate. When discussing how the course helped her land this position, she discussed how much she had learned and how easy it was to develop her skills throughout the course. Regarding the curriculum, she says she found all the instructions were clearly laid out, which she says was “incredibly helpful.” She was encouraged by her professor to focus on a topic that she was passionate about, so Addison chose to create a lifestyle blog about books for people in their twenties, The 20-Something Book Club. Her main page states, “Need a good book? You’ve come to the right place!” Some of the titles she reviewed are:
- Slouching Towards Bethlehem
- Three Rooms
- FAVORITE PICK: Sweetbitter
- Film for Her
- FAVORITE PICK: The Reason for God
- Conversations with Friends
- FAVORITE PICK: Body Kindness
Addison did an excellent job pulling in her audience and creating followers in her socials. Her website was also very aesthetically pleasing and easy to navigate. As for the knowledge and practice she gained, she wrote:
“My understanding of marketing and the impact of social media was greatly enhanced by the Digital Engine. It provided both practical information, and clear instruction on establishing a brand of my own. I was challenged to apply my knowledge through the campaign assignment, and I can now say that I have a much better understanding of what it means to use social media as a marketing tool. One of my favorite parts of this program was that it challenged me to explore all aspects of the marketing process, including strategy, copywriting, and visual content creation. Thus, I was able to learn more about my strengths and weaknesses and gain a clearer understanding of what I want to do after graduation.”
Her dedication to the course helped her expand her knowledge and confidence in the digital marketing area, and as her LinkedIn profile states, she is “passionate about digital storytelling, led by compassion and curiosity.” To see her course portfolio, go to her DE Certification link, then click on the section titled “EVIDENCE.” Also, to view her course required social links, see:
It wasn’t long before the “what do I want to do after graduation” question was cleared up for Addison, as she landed a full-time position in Durham, North Carolina as a Creative Associate at Counter Culture Coffee. Whether you are in college, or maybe just need some continuing education or even a career change, The Digital Engine has the courseware for you to broaden your horizons. Or, if you are already in business or working for a company, the great thing about this course is that you get to keep all your created digital assets. The website, the socials, the DE Cert is all yours to keep. To take a tour of what The Digital Engine has to offer, please request a Courseware Demo. We look forward to assisting you!
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