In the spring semester of 2022, Aaron Sweet decided to take The Digital Engine course and focus his content leadership on golf and business in order to hone his skills in digital marketing, which is incredibly important to budding entrepreneurs. Aaron is originally from Memphis, Tennessee but graduated from Belmont University with his BSBA. Aaron has experience playing competitive golf at several levels, including high school state tournaments and in college for Belmont. From selling socks in middle school to becoming founder of @TheSweetMove and The Sweet Move Golf Clinic, Aaron has found his life’s ambition in the entrepreneurial space. He is a firm believer in chasing dreams and aspirations, and believes this can only be achieved by vigorous movement and pursuit of those aspirations. This mentality can be evidenced in some of his recent blogs:
- Persevere or Move On
- Traits of a Leader
- Locus of Control: A Perfect Balance
- 3 Tips of Creating Good Habits
- Reality Over Fantasy
These are just a few of his aspirational blogs meant to encourage not only himself but others like him seeking a lifelong dream.
Aaron created his own logo and did an excellent job pulling in his audience to create followers at his website. Also, his website was organized, pleasing to the eye, and easy to navigate. As for the knowledge and practice he gained, he wrote:
“My understanding of marketing and the impact of social media was greatly enhanced by the The Digital Engine used an easily digestible interface that has simple instructions to help along the way. When setting up your website you are provided with a step-by-step process that makes setup easy. Lastly, the assignments leading up to the launch of your campaign are helpful in refining what your end product will be.”
His dedication to developing his content leadership helped his expand his knowledge and confidence in the digital marketing area. He now has experience in building personal brands through Instagram, Twitter, music platforms, among others. To see his course portfolio, go to his DE Certification link, then click on the section entitled “EVIDENCE.”
If you are a professor of a digital marketing class looking to add brand development, website creation, content leadership, social media posts, email campaigns, data analytics, and an immense amount of creativity to your courses, then explore what all The Digital Engine has to offer in either a full semester course or small modules of usable content. Contact us now to set up a zoom meeting to discuss all of your options, or you are welcome to explore our free course demo.
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