Week 7: Fall 2023 Campaign Kickoff Including Student Website List

This week celebrated our inbound marketing campaign kickoff. The students have been working very hard over the last three weeks to prepare for this week. They have completed their setup instructions for both their mechanical and aesthetic builds. Likewise, they have all of their goal funnels setup, tested them to track in Google Analytics 4 data streams, and have their content for the entire campaign planned out through their content matrix and editorial calendar. This week, they launched their welcome blog, linked it through their created social media channels, and have started gathering registrations for their email distribution lists. This week only requires one blog, as they are creating and curating content this week for multiple weeks in advance. Then they will continue to stay two weeks ahead of the planned content, as they create, schedule, and audit their weekly analytics. They have worked hard to get their website built and their campaigns planned. Please visit our Belmont list of students and their websites. They would all love for you to check out their projects. When you click on their website URL, they will increase their acquisition metrics in Google Analytics, which they are competing for and are graded upon. So please, click on the links below to access their URLs and come see their amazing and creative work. Thanks in advance for helping these students out.

Additionally, this year, as I have alluded to previously, I was challenged to compete against my students in our 8-week campaign competition. To oblige that request, I created my own website and campaign. So far, I have two students beating me through the first week. You will have to check our LinkedIn posts weekly to see if I can keep up with these phenomenal students. Hopefully, they all will become my teacher! Thanks for following us and thanks again for clicking the links below to check out their new websites.