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WHAT IS THE DIGITAL ENGINE?

The Digital Engine^TM is an online education curriculum that teaches lead generation through inbound marketing. It is built on a robust teaching model that will help you learn the principles of organic marketing. Using an “engine” metaphor, we walk you through all of the necessary components needed to make an organic campaign run like a well-oiled machine. We will demonstrate all of the engine parts and how they function independently first, but then model how all of these parts work in unison to make any website become a lead generator.

HOW DOES THE DIGITAL ENGINE WORK?

Using a learning management system that is simple to navigate, our curriculum is designed in modules to function at various levels of understanding. Therefore, we can specifically tailor our online curriculum and courseware to students of all ages who want to learn the skill sets associated with organic digital marketing and lead generation. Depending on your individual needs, leads can appear very differently. For example, for secondary education students, leads could be college admission representatives who come to view your application portfolio of creative works. For university students in higher education, this could be used to attract future employers or as a young entrepreneur, it could help you sell your products, services, or ideas. For non-matriculating students who might be working full time or trying to start a business of your own, this could mean leading more users to your company website or e-commerce storefront. Our curriculum is specifically designed to help you generate leads in whatever form you need.

WHY IS THE DIGITAL ENGINE VALUABLE?

What makes our curriculum unique is that it is taught using inbound marketing principles. This means that instead of paying for leads without testing keywords and creative content first, we teach you how to pull leads into a website through the tactical deployment of created and curated content. While paid digital marketing strategies have proven to be successful, they can also be very costly to deploy, leaving you with a small return-on-investment (ROI). Our curriculum is designed to teach you how to test digital marketing campaigns in an organic space before you take on large amounts of digital spend (if you ever take on paid marketing). So whether you or your organization have a current website, or you are ready to start building a brand new one, we can help you turn your site into a digital engine that generates numerous leads. Fill out the Contact Us form at the bottom of this page to start the conversation on how to start designing curriculum for you or your students.