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How to Create a Blog Post in WordPress: The Digital Engine Method

Learn our proven step-by-step process for creating blog posts in WordPress that attract readers, rank in search engines, and drive business growth using The Digital Engine methodology.

By Kyle Huggins, 3 monthsFebruary 20, 2026 ago
Solopreneur guide to digital marketing - courses built for solo business owners

The Solopreneur’s Guide to Digital Marketing: Why Most Courses Aren’t Built for You (and One That Is)

Most digital marketing courses assume you have a team. Here’s why solopreneurs need a different approach, and a course designed specifically for one-person businesses.

By TDE Content Editor, 3 monthsFebruary 19, 2026 ago
Is a digital marketing certificate worth it - professional learning environment with presentation

Is a Digital Marketing Certificate Worth It? An Honest Breakdown of ROI, Costs, and What Employers Actually Want

Thinking about a digital marketing certificate? Here’s an honest analysis of costs, ROI, and what employers really value, from free Google certs to $4,000 bootcamps.

By TDE Content Editor, 3 monthsFebruary 19, 2026 ago
AI website builders vs WordPress comparison - which platform to learn in 2026

AI Website Builders vs. WordPress: Which Should You Actually Learn in 2026?

AI website builders promise instant sites, but should you learn WordPress instead? Here’s the honest comparison nobody’s writing, with real data on what each can (and can’t) do.

By TDE Content Editor, 3 monthsFebruary 19, 2026 ago

Week 10: Email Marketing Strategies with Intuit’s MailChimp Platform

This week we are all about MailChimp. The past two weeks have been focused on digital communication effectiveness around website and social media content. This week we continue that discussion with email. As we say here at the Digital Engine, email is the “heartbeat” of your inbound marketing campaign. Staying Read more…

By Kyle Huggins, 3 yearsNovember 11, 2023 ago

Week 9: Social Media Strategy and CoSchedule’s Online Marketing Calendar

Last week our students focused on the “how” of good digital strategy, learning how to create and curate interesting content. This week, we turn our focus to the “where” of digital communication effectiveness by teaching social media strategy. Even though in the planning stage students selected their primary digital communication Read more…

By Kyle Huggins, 3 yearsNovember 1, 2023 ago

Week 5: Aesthetic Website Setup and Serialized Content Selection

Last week, students were instructed to set up the mechanics of their website to make it operate as the hub of their inbound marketing campaign. With our step-by-step instructions, this process can take about 5-6 hours to complete. And while our aesthetic instructions are half as long, constructing the look Read more…

By Kyle Huggins, 3 yearsOctober 4, 2023 ago

Week 4: Mechanical Website Setup and Target Market Selection

After purchasing their web assets and getting their WordPress website installed, this week students begin two parallel paths of getting ready for their campaign kickoff. One of these paths includes three weeks of website setup to be completed outside of class. The second path is three weeks of content planning Read more…

By Kyle Huggins, 3 yearsSeptember 27, 2023 ago

Week 3: Purchasing Digital Assets and Building Websites

After deciding on a topic last week and developing a brand positioning statement and tagline, this week students purchased their digital assets. This includes students leasing their website URL from ICANN for one year and purchasing monthly web hosting and branded email plans. Using these three assets, students will build Read more…

By Kyle Huggins, 3 yearsSeptember 20, 2023 ago

Week 2: Topical Selection Foci for Live Practicums

When it comes time for students to pick their practicum topic for the semester, I have found it is important to help them consider a few different ideas before selecting. First, this project is so much better for students if they complete it on their own, rather than in groups. Read more…

By Kyle Huggins, 3 yearsSeptember 13, 2023 ago

Week 0: Introducing the Higher Education Course Content

This fall 2023 semester, we are going to show you behind the curtain of our Higher Education course here at the Digital Engine. Our courseware is designed to teach students how to manage an inbound marketing campaign from conceptualization to actual lead generation. This is so important in the real Read more…

By Kyle Huggins, 3 yearsSeptember 6, 2023 ago

The Power of WordPress: Why It Conquers Wix and Squarespace

When it comes to creating and managing websites, WordPress has emerged as the leading choice for individuals and businesses alike. In fact, HubSpot reports that WordPress is used by 43.2% of all websites on the Internet, up from 39.5% in 2021, and is used by 65.2% of all websites that Read more…

By Kyle Huggins, 3 yearsJune 27, 2023 ago

Aesthetic Design Setup Instructions Added to Our Courseware

We have an exciting announcement to make! As requested by our students, more instruction on the aesthetic design of your site has been added to our courseware and curriculum. If you have a current membership at the Digital Engine, then you can access our new instruction set here. Included in Read more…

By Kyle Huggins, 3 yearsJune 22, 2023 ago

Nugtastic! Emily Graduates with Social Media Job Due to Practicum Fun

Looking for practicum fun, then let us introduce you to Nugs the Doodle! Nugs mom, Emily Krog, decided to build her semester project with The Digital Engine into a blog revolving around her adorable pup! This lifestyle blog is full of lighthearted fun with make-you-smile posts and pictures. Nugs and Read more…

By Kyle Huggins, 4 yearsJune 23, 2022 ago

Building a Website Requires Domain Registration and Web Hosting

The thought of building a website around a topic of interest may have been intriguing you for years during these uncertain times. Many of our readers are considering building a website, but don’t know where to start. Well, first, it is important that you actually know what a website is Read more…

By Kyle Huggins, 4 yearsJune 5, 2022 ago
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