Learn our proven step-by-step process for creating blog posts in WordPress that attract readers, rank in search engines, and drive business growth using The Digital Engine methodology.
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This week we are all about MailChimp. The past two weeks have been focused on digital communication effectiveness around website and social media content. This week we continue that discussion with email. As we say here at the Digital Engine, email is the “heartbeat” of your inbound marketing campaign. Staying Read more…
Last week our students focused on the “how” of good digital strategy, learning how to create and curate interesting content. This week, we turn our focus to the “where” of digital communication effectiveness by teaching social media strategy. Even though in the planning stage students selected their primary digital communication Read more…
Last week, students were instructed to set up the mechanics of their website to make it operate as the hub of their inbound marketing campaign. With our step-by-step instructions, this process can take about 5-6 hours to complete. And while our aesthetic instructions are half as long, constructing the look Read more…
After purchasing their web assets and getting their WordPress website installed, this week students begin two parallel paths of getting ready for their campaign kickoff. One of these paths includes three weeks of website setup to be completed outside of class. The second path is three weeks of content planning Read more…
After deciding on a topic last week and developing a brand positioning statement and tagline, this week students purchased their digital assets. This includes students leasing their website URL from ICANN for one year and purchasing monthly web hosting and branded email plans. Using these three assets, students will build Read more…
When it comes time for students to pick their practicum topic for the semester, I have found it is important to help them consider a few different ideas before selecting. First, this project is so much better for students if they complete it on their own, rather than in groups. Read more…
This fall 2023 semester, we are going to show you behind the curtain of our Higher Education course here at the Digital Engine. Our courseware is designed to teach students how to manage an inbound marketing campaign from conceptualization to actual lead generation. This is so important in the real Read more…
When it comes to creating and managing websites, WordPress has emerged as the leading choice for individuals and businesses alike. In fact, HubSpot reports that WordPress is used by 43.2% of all websites on the Internet, up from 39.5% in 2021, and is used by 65.2% of all websites that Read more…
We have an exciting announcement to make! As requested by our students, more instruction on the aesthetic design of your site has been added to our courseware and curriculum. If you have a current membership at the Digital Engine, then you can access our new instruction set here. Included in Read more…
Looking for practicum fun, then let us introduce you to Nugs the Doodle! Nugs mom, Emily Krog, decided to build her semester project with The Digital Engine into a blog revolving around her adorable pup! This lifestyle blog is full of lighthearted fun with make-you-smile posts and pictures. Nugs and Read more…
The thought of building a website around a topic of interest may have been intriguing you for years during these uncertain times. Many of our readers are considering building a website, but don’t know where to start. Well, first, it is important that you actually know what a website is Read more…