Learn our proven step-by-step process for creating blog posts in WordPress that attract readers, rank in search engines, and drive business growth using The Digital Engine methodology.
This week students complete their 8-week live practicum using the Digital Engine curriculum. Over the past 13 weeks, students have created their own inbound digital marketing campaign, complete with a newly built website with blogs, social media posts, emails, search engine optimization with keyword analysis, multiple analytic platform audits, and Read more…
This week our Digital Engine students are learning how to strategically create and post content within their domain. Over the last several weeks while building their website, students were planning their content by creating their content matrix and editorial calendar. Now, students are implementing those plans by creating content. Students Read more…
Last week, students were instructed to set up as much of the aesthetics of their website as possible. Using our step-by-step instructions, students typically take twice as long in setting up the look and feel of their website verses the website mechanics. Students find this creative process fun and tantalizing Read more…
This week my students were introduced to the principles of inbound marketing, and in this domain, CONTENT IS KING! Therefore, this first week is spent teaching them about inbound marketing and their project. Through this process, I help them conceptualize the need for inbound marketing, since most business aren’t currently Read more…
The goal of Beyond The Net was to create a platform to help student athletes share stories and experiences close to their heart. As a student athlete myself, I have seen how consuming, draining, and exhausting it truly is. I knew that I wasn’t alone and that others are going Read more…
In the ever-evolving digital landscape, data has become the lifeblood of businesses. It provides invaluable insights into customer behavior, website performance, and marketing strategies. As businesses strive to stay competitive, they must harness the power of data analytics to make informed decisions. Google Analytics has long been a go-to platform Read more…
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Unbeknownst to Ashley Prigge that her semester project would lead to a digital internship with the International Mission Board, Ashley took on the tall task of reviewing churches to help other students away from home find the best place for themselves in a faith-based community. Stating that there seems to Read more…
In order to successful track the inbound campaign, several different measurements will be assembled from the various components of the campaign design. Within the consumer acquisition module of the campaign, platform insights from the various social media channels and/or social media management tools will be used to determine the successful Read more…