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The last two weeks students have audited their campaigns and made strategic decisions to improve performance in any of the four categorical areas where they may be weak. Students examine 16 different variables through their InGen Analytics report to determine where they may need to spend extra time to improve Read more…
Over the last two weeks, students have learned how to audit their content, social media, and email campaigns for strengths and weakness. Auditing this information will help them to better understand whether their strategic initiatives are working as they intended. To begin their content analysis, students use CoSchedule to examine Read more…
Last week our students focused on the “how” of good digital strategy, learning how to create and curate interesting content. This week, we turn our focus to the “where” of digital communication effectiveness by teaching social media strategy. Even though in the planning stage students selected their primary digital communication Read more…
This week our Digital Engine students are learning how to strategically create and post content within their domain. Over the last several weeks while building their website, students were planning their content by creating their content matrix and editorial calendar. Now, students are implementing those plans by creating content. Students Read more…
This week celebrated our inbound marketing campaign kickoff. The students have been working very hard over the last three weeks to prepare for this week. They have completed their setup instructions for both their mechanical and aesthetic builds. Likewise, they have all of their goal funnels setup, tested them to Read more…
Last week, students were instructed to set up as much of the aesthetics of their website as possible. Using our step-by-step instructions, students typically take twice as long in setting up the look and feel of their website verses the website mechanics. Students find this creative process fun and tantalizing Read more…
This fall 2023 semester, we are going to show you behind the curtain of our Higher Education course here at the Digital Engine. Our courseware is designed to teach students how to manage an inbound marketing campaign from conceptualization to actual lead generation. This is so important in the real Read more…
Kathryn Mouchette was a junior at Samford University when she created her site, Keeping Up With Kat. Through her journey with the Digital Engine, she shared ways to elevate your everyday style by sharing things that she loved. Kathryn finished in the top three in her class overall with an Read more…
Emma Sneed, a junior at Belmont University, created Push to Playoffs for her semester practicum and creatively used Linktree to increase referral acquisitions. As a devout hockey fan and an intern with the Nashville Predators, she desired “to inform and educate others about the push to playoff hockey.” Whether you Read more…
In today’s highly competitive digital landscape, companies strive to gain a competitive edge and establish a strong online presence. Inbound organic digital marketing, as highlighted by the Digital Marketing Institute, has emerged as a crucial tool to reach and engage with target audiences effectively. While paid digital marketing offers immediate Read more…
Coleman Alford worked efficiently and effectively to build creative content to earn his DE Certification this semester. For as long as Coleman can remember, he has loved film, especially in the theater. To him, there is no better feeling than the excitement and emotional response he feels when watching a Read more…
In order to successful track the inbound campaign, several different measurements will be assembled from the various components of the campaign design. Within the consumer acquisition module of the campaign, platform insights from the various social media channels and/or social media management tools will be used to determine the successful Read more…
Inbound marketing is the process of establishing a website “hub” that attracts visitors naturally to a company’s content through search engines, blogging, and social media. This approach attracts an audience of content consumers to the service through functional content on a blog or social media channel that is relevant to Read more…
The thought of building a website around a topic of interest may have been intriguing you for years during these uncertain times. Many of our readers are considering building a website, but don’t know where to start. Well, first, it is important that you actually know what a website is Read more…
Digital Marketing and Social Media has changed the marketing environment in ways that traditional marketers could have never imagined just a short time ago. It has rapidly provided a mechanism to communicate on a one-to-one level, allowing marketers to tailor specific messages and content towards a fine-tuned segment of customers, Read more…