This week students complete their 8-week live practicum using the Digital Engine curriculum. Over the past 13 weeks, students have created their own inbound digital marketing campaign, complete with a newly built website with blogs, social media posts, emails, search engine optimization with keyword analysis, multiple analytic platform audits, and Read more…
Over the last two weeks, students have learned how to audit their content, social media, and email campaigns for strengths and weakness. Auditing this information will help them to better understand whether their strategic initiatives are working as they intended. To begin their content analysis, students use CoSchedule to examine Read more…
This week my students were introduced to the principles of inbound marketing, and in this domain, CONTENT IS KING! Therefore, this first week is spent teaching them about inbound marketing and their project. Through this process, I help them conceptualize the need for inbound marketing, since most business aren’t currently Read more…
Amelia Chavez is a marketing student at Samford University. This past semester while using the Digital Engine courseware in her Customer Journey class, Amelia conceptualized and began her website entitled Big Break Athletics. Amelia welcomed all new users to her website with a well-constructed welcome blog. As you can see Read more…
The goal of Beyond The Net was to create a platform to help student athletes share stories and experiences close to their heart. As a student athlete myself, I have seen how consuming, draining, and exhausting it truly is. I knew that I wasn’t alone and that others are going Read more…
Lauren Hackett, a Belmont University graduate and winner of the Jack C. Massey College’s Top Marketing Student Award, used The Digital Engine to build her own mental health blog titled Your Story is Unfinished for her semester project. In her first blog, she blazes the door open about how it’s Read more…
When course participants complete the 15-week higher education course or the continuing ed “go-at-your-own-pace” course, then he or she will be awarded a blockchain-secure Certificate of Achievement. Here at the Digital Engine, we have teamed up with Accredible at credential.net to provide a block-chain secure digital certification and badge that Read more…
Unbeknownst to Ashley Prigge that her semester project would lead to a digital internship with the International Mission Board, Ashley took on the tall task of reviewing churches to help other students away from home find the best place for themselves in a faith-based community. Stating that there seems to Read more…
Delaney Walker’s 4th Birthday came with a surprise her family did not expect. Worried about all the water intake Delaney was taking in, her mom took her to the pediatrician. A simple blood test came back with the result of Type 1 Diabetes (T1D). Living with diabetes has been a Read more…
Suzanna Stapler is a former student of mine. She took my Social Media Marketing course in the Fall of 2017, and graduated from Belmont University in May of 2019. Suzanna was gracious enough to share a little of her success story with us about her company, Squillustrate, and provide a Read more…
In the spring semester of 2022, Aaron Sweet decided to take The Digital Engine course and focus his content leadership on golf and business in order to hone his skills in digital marketing, which is incredibly important to budding entrepreneurs. Aaron is originally from Memphis, Tennessee but graduated from Belmont Read more…
Lauren Allen quickly learned to manage a successful lifestyle blog in the field of fashion and beauty in just one semester of being a student of The Digital Engine. Lauren jumped into her project and became immersed in the process of building her website The LA Style, writing blog content, Read more…
Austin Sorensen completed The Digital Engine course in the Spring of 2022. In the course, he created the website The Twelve II, a lifestyle blog about spreading the good news of the Gospel of Jesus Christ with other college students and young adults. On his website, he included: “The Scrolls” Read more…
Burton Wills completed The Digital Engine course in the Fall of 2022 creating her website The Puppurr. Her lifestyle blog was full of fun content amount her dog Maggie, cat Phoebe, and her dog sisters Schnapse and Hans. Some fun fact about Burton: 🐾 She is obsessed with the Friends tv show Read more…