Inbound marketing is the process of establishing a website “hub” that attracts visitors naturally to a company’s content through search engines, blogging, and social media. This approach attracts an audience of content consumers to the service through functional content on a blog or social media channel that is relevant to Read more…
Austin Sorensen completed The Digital Engine course in the Spring of 2022. In the course, he created the website The Twelve II, a lifestyle blog about spreading the good news of the Gospel of Jesus Christ with other college students and young adults. On his website, he included: “The Scrolls” Read more…
A brand is a name, term, design, symbol, or any other feature that identifies one marketer’s product as distinct from that of other marketers[i]. For example, let’s consider your options when you go to a convenience store to purchase a bottle of water. When you view the options above as Read more…
Burton Wills completed The Digital Engine course in the Fall of 2022 creating her website The Puppurr. Her lifestyle blog was full of fun content amount her dog Maggie, cat Phoebe, and her dog sisters Schnapse and Hans. Some fun fact about Burton: 🐾 She is obsessed with the Friends tv show Read more…
Digital Marketing and Social Media has changed the marketing environment in ways that traditional marketers could have never imagined just a short time ago. It has rapidly provided a mechanism to communicate on a one-to-one level, allowing marketers to tailor specific messages and content towards a fine-tuned segment of customers, Read more…