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3 AI stories that matter for your marketing today.
OpenAI designs its first custom AI chipvia The Rundown AI
OpenAI unveiled Jalapeño, its first custom inference chip co-built with Broadcom in nine months, designed to run ChatGPT and future agents more efficiently while reducing reliance on Nvidia. The chip achieved performance per watt substantially better than current state-of-the-art in testing, and OpenAI plans to power 10 GW of compute with custom chips by 2029.
Why it matters for marketers: Custom silicon gives OpenAI competitive cost and speed advantages that could reshape pricing models and capabilities for AI-driven marketing tools and services.
Anthropic, OpenAI join $500M plan to kill coldsvia The Rundown AI
Stripe, Anthropic, the OpenAI Foundation, and other donors created Intercept, a $500M nonprofit funding development of respiratory-virus prevention tools like shots, sprays, and pills, plus cleaner indoor-air technology for offices and schools. The initiative aims to reduce the 15-25 days people lose annually to routine respiratory infections, which cost roughly $600B in global productivity losses.
Why it matters for marketers: This demonstrates how AI companies are leveraging their resources to solve real-world problems, offering a compelling narrative around corporate impact that marketing teams can integrate into brand positioning and thought leadership.
From campaigns to continuous growth: AI capabilities shaping marketing – McKinsey & Companyvia Google News
McKinsey reports that AI is transforming marketing from traditional campaign-based approaches to continuous growth strategies. The research highlights how AI capabilities are enabling marketers to shift toward more dynamic, data-driven methods that deliver ongoing optimization rather than one-time promotional efforts.
Why it matters for marketers: Understanding this shift from campaigns to continuous growth models is essential for staying competitive, as AI-driven approaches allow for real-time personalization and sustained customer engagement that static campaigns cannot achieve.
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