Every service-based business owner I’ve met in the last 20 years has the same story. They started with their network. That worked for a while. When the network dried up, someone told them to get on social media. They posted for a few weeks, maybe a few months. Nothing happened. Read more…
You recorded a property walkthrough last Tuesday. You posted it on Instagram. It got 60 views. Then it disappeared into the archive. That video was worth a lot more than one Instagram post. The problem is not the content — the problem is the pipeline. Most real estate agents capture Read more…
I’m going to give you my honest take on this. The conventional answers are wrong. You’ll hear people say small businesses fail at marketing because they don’t have a budget. Or they don’t post consistently. Or they don’t understand their target audience. These are symptoms. They’re not the disease. The Read more…
If you’re a real estate agent, you already know the marketing problem. You need to post consistently on Instagram, LinkedIn, and Facebook. You need to write blog posts that show up in Google. You need to send emails to your list. You need to do all of this while actually Read more…