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Regulatory policy, platform launches, LLM updates — everything you need to stay on pace in the fastest-moving space in marketing.
4 AI stories that matter for your marketing today.
DeepSeek V4 Released with Competitive Pricing and Huawei Chip Supportvia The Rundown AI
Chinese AI lab DeepSeek introduced preview versions of V4 with open-source models featuring 1M-token context windows and pricing significantly cheaper than competitors like GPT-5.5 and Claude Opus. V4 Pro achieves near-top performance on open model benchmarks while costing $1.74/$3.48 per 1M input/output tokens compared to GPT-5.5's $5/$30. Huawei's Ascend chips can support V4, demonstrating a viable non-Nvidia AI infrastructure alternative.
Brand Refresh Guide Using Claude Design Toolvia The Rundown AI
The Rundown published a step-by-step guide for conducting brand refreshes using Claude Design, which allows users to screenshot current sites, generate refreshed brand descriptions, create logos, and produce marketing collateral automatically. The process takes approximately five minutes and generates ready-to-export marketing pages, web app designs, and slide decks.
Claude Agents Streamline Recruitment and Tax Planning for Businessesvia The Rundown AI
The Rundown staff demonstrated two practical applications of Claude agents, including automated LinkedIn candidate searches that created ranked spreadsheets with personalized outreach, and tax calculation verification that identified missed deductions and regulatory changes. Both applications significantly reduced manual work while improving accuracy and outcomes.
Marketing best practices for senior living providers in the age of AI – McKnight's Senior Livingvia Google News
Senior living providers are adopting AI-driven marketing strategies to better reach and engage older adults and their families in an increasingly digital landscape. The article outlines best practices for using AI tools effectively while maintaining the personal touch that is essential in the senior living industry. These strategies include personalized messaging, data-driven targeting, and leveraging technology to streamline marketing operations without losing human connection.
Why it matters for marketers: As the senior living market becomes more competitive, marketers must balance AI efficiency with authentic, relationship-based communication to build trust with an older demographic that may be skeptical of purely automated approaches.
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