Social Platform Analytics

Social Platform Analytics refers to the analytical data provided by each social media platform regarding the engagement of content on those platforms. Most social media platforms today like Facebook, Instagram, Twitter, YouTube, TikTok, etc. provided detailed analytics about users on your platform pages. In this course, we recommend at least three active social media channels that are highly used by your active target market. One of those three will always be Facebook, as more than half the world’s population has a Facebook account and they currently have just under 2 billion monthly active users. Nevertheless, even with recent negative publicity, Facebook’s monthly use is still growing (Statista.com).

Participants of The Digital Engine should become very familiar with platform analytics, reviewing them at a minimum of once a week for each active platform. Matching both low and high traffic days with the corresponding content will teach you which content and how your framing of the content is working. You want to repeat successful content and styles, while disregarding repetitively poor performing content and styles. Below is an example of Facebook’s platform analytics, called Facebook Insights.