Email Analytics

Next, it is very important to monitor your email campaign’s analytics to measure consumer retention among the most loyal of followers. Surprisingly, the hardest thing to acquire from any digital consumer is their email address. Therefore, if a website user is willing to give their email address to you, then he or she finds the content engaging enough to give up one of their most important possessions. Furthermore, email subscribers will be searching for continued evidence of the initial value, because at any point, the reader can unsubscribe from any email list with just a couple of clicks, due to Federal Law email whitelist compliance regulations. Additionally, email reports will also indicate two more important metrics, open rate percentage and click-throughs. These two metrics provide you a sense of whether or not the email title was enticing enough to cause the reader to open the email and then was the content engaging enough to cause the reader to click on the link, passing them through to more in-depth content at your website.

This is why the Sender, Email Title, and Email Hook are so important. It takes just a few seconds for the reader to see who the email is from, another few seconds for the reader to determine content from the subject line of the Email Title, and just another few seconds for them to determine interest from the Email Hook within the body of the email. Consistent monitoring of a company or individual’s performance across the number of subscribers, open rate percentage, and click-through percentages will provide valuable information into the successful deployment of the consumer retention program, especially as company’s compare across industry standards, as in the example below.