Final Report

At the end of the semester, in Level 8, instructions are provided to create a final report using PowerPoint. This is a perfect way to end the course because it provides you the ultimate creativity to arrange a story about your brand and all of the inbound marketing assets that you have created. In this instruction set, you are guided through the process of adding content arranged around your brand story, campaign analyses, SWOT analysis relative to other students in your class, best practices for blog/social media/email content, campaign results, and course takeaways. A PDF of this final report is an excellent submission to the evidentiary portfolio of your Digital Engine LinkedIn Certification. Below you will see the first and last two slides of Lauren’s final report. For you very creative students, you will LOVE this final assignment.