Created Assets

To demonstrate the assets that you will create during your experience with The Digital Engine, we will use a former student’s course assignments as an example of the created assets that you will prepare during our time together. With her permission, Lauren B. has graciously allowed us to use her work to exemplify the following created assets:

1. Branded Website: A fully functional and branded WordPress Website (e.g. Window Seats & Wanderlust).
   
2. Content Matrix: An Excel matrix using Target Markets x Serialized Content Buckets.
   
3. Editorial Calendar: An Excel document for creating a 45-day rolling editorial calendar.
   
4. Social Media Channels: A minimum of three social media platforms used for message distribution.
   
5. Email Marketing Campaign: A minimum of one email per week over the length of the campaign.
   
6. Online Intake Forms: A series of online forms created using the Ninja Forms plugin.
   
7. CRM Database: The Jetpack CRM plugin is used to assist the management of consumer leads.
   
8. Final Report: A PowerPoint presentation including screenshots and explanation of entire inbound marketing campaign procedures.
   

With her permission, we will now demonstrate all of the assets that she created with this project to create a vision for where you might take your creativity during our time together.