Differences in Content Across Education Levels
While this demo is designed for potential course participants across all education levels, actual live courses are flexibly built based on the educational level’s needs. For example, there is not enough time and knowledge foundation for Secondary Education level students to get into Google Analytics and other analytical platforms to audit their campaign progress. Therefore, most secondary education programs stop at content design, whereas higher and continuing education levels have time to matriculate through every content level, if desired. To further understand these differences, we have included our course comparison information below to help see how content can be arranged across the educational levels to design a course that meets the need of the course participants. Keep in mind that these are suggested levels and prices based on the included content. Again, our system allows for instructors to design their course curriculum from available modules based on the needs of their individual class which we can then design into your specific course.
For higher education instructors, your students’ semester-long course project includes them creating and running their very own inbound marketing campaign on a topic of their choice. It can be anything that is important to the student, whether that includes an organization, a product or service, a charitable event, a new technology, etc. At the core of this campaign, the student will be responsible for marketing this project live in a real-time, online environment. As we will explore in class, the student will use our inbound methodology as their model for online promotion. Therefore, the student will be creating and running a WordPress website with a blog about their choice of subject, while using social media channels to drive traffic to the blog and email campaigns to maintain user retention. Note: Because we use WordPress in this course, the student must use either Google Chrome or Firefox as their web browser when the student is creating or updating their website. WordPress does NOT play well with Apple Safari. Therefore, if the student doesn’t currently have Chrome or Firefox on their computer, please be sure they download either or both immediately. When students begin to work on their website in this course, they must use either of these two web browsers. Again, they CANNOT use Safari for the technical components of this course!
The primary focus of this practicum is to drive online traffic through social media channels like Facebook, Twitter, Instagram, etc. to your blog, and use strategically placed online forms at the student’s website to convert them through goal funnels. Completion of goal funnels acts as their lead generation device, which will collect user names and other personal information that they would use to make cold/warm sales calls for their company or organization. Note, one of the hardest pieces of personal information to obtain from any consumer is their email address, so this is no easy feat. Once the student obtains email addresses as one of their goal conversions, then they will use MailChimp to create an email campaign that keeps their followers engaged in current and future website content. This practicum will simulate a real business’s social media inbound campaign that seeks to convert customer engagement into both brand awareness and goal conversions. This project will use statistics from Google Analytics, MailChimp and your social media platforms to evaluate their online influence and traffic driving success for both brand acquisition and brand retention.
The link between the digital text and the course practicum will be the “Practicum Assignments.” Students will need to check their course syllabus for the due dates for each of these assignments. Each assignment will have different instructions regarding the submission process, so they need to pay careful attention to the directions, including due dates, as to garner full course credit for the assignments.
Next, we will discuss the course expectations and how to contact us, if needed.