COURSEWARE DEMO OVERVIEW

Before we dive into the mechanics of the courseware, we would like to tell you a little more about The Digital Engine, which is designed to teach inbound marketing principles. This style of organic, digital marketing teaches participants how to generate leads on a website through the creation and curation of content. Unlike paid digital marketing, paying for leads and promotional content through banner ads, etc., our inbound marketing model helps you pull leads through to your website from digital communication channels like blogs, social media and email. While paid digital marketing strategies have proven to be successful, they can also be very costly to deploy, leaving you with a small return-on-investment (ROI). Our curriculum is designed to teach participants how to test digital marketing campaigns in a free organic space before you take on large amounts of digital spend, so that if and when you do decide to run paid ads, you will already know the content with which your target market will engage. Having a successful organic marketing campaign will change the way you look at digital ROI.

Next, this demonstration is an example for all types of courses that we offer, including our secondary, higher, or continuing education courses. This demo will walk you through as if you were the participant. Therefore, secondary and higher education instructors should read the demo as if the instructor was the student. In other words, this demo is written from the actual student/participant perspective. The goal of this product demo is to give instructors and participants a equal feel at how the courseware looks and feels as well as how the content is delivered. With this learning management system, participants will be able to check off the content that has been completed, picking right up where instruction stopped on the last use. For instructors, please note that our content is built in modules. These modules can be reviewed at any time by clicking on the “Our Courses” at the top of each screen in the main menu. We can design any size or style of course based on the modules available. So whether you want to teach a 4, 6, 9, or 15-week course, we have enough modules to develop the size course you need for your personal needs. For our continuing education course, every module is used to assist you in your inbound organic marketing needs. 

Finally, if you have any questions about the courseware during your course demo, feel free to use the contact us form in the main menu at the top of every page. We are here to assist you at any point of your decision process. We hope that you will want to adopt The Digital Engine for your personal needs, whether that is instructing at the secondary or higher education levels, or wanting to personally work through our at-your-own-pace continuing education program. No matter what your need is, we want to be your inbound marketing education source.

Now, let’s move on to learning more about the delivery and content of The Digital Engine. Click on the first topic in this chapter below. It is labeled “Instructive Pedagogy: How This Course Is Taught.” Remember to advance topics by clicking on the “Mark Complete” button to check off the topic as completed on your Course Content overview.