Course Modules by Content Levels

In this chapter, we will discuss a brief overview of each of the content modules by level. Then in the topical content below, we will dive deeper into each content level so that you can have a better understanding of what’s in store for your learning or for your students. Below is a broad outline for the Levels and the content in the chapters associated with each level.

Level 1: Digital Inbound Marketing – Introduces Inbound Marketing, Branding, and the Digital Engine Conceptual Model.

Level 2: Building Your Digital Engine – Provides Instruction Sets with Step-by-Step Instructions on How to Purchase, Build, and Setup Your WordPress Website the Digital Engine Way.

Level 3: Content Design – Uses Segmentation, Targeting, and Positioning Strategies to Teach the Who, What, and Where of Digital Communication Effectiveness.

Level 4: Campaign Design – Helps Prepare You to Launch Your Inbound Campaign by Prepping Your Content Matrix, Editorial Calendar, and Campaign Analytics Auditing Tools

Level 5: Campaign Management – Teaches Brand Awareness, Acquisition, and Retention Strategies to Increase Engagement Across Your Website Blog, Social Media, and Email Messages

Level 6: Campaign Analysis – Reviews Google Analytics, Social Platform Analytics, and Email Marketing Analytics to Audit and Deploy More Complete Inbound Strategies

Level 7: CRM Database Management – Demonstrates How to Funnel Lead Acquisition from Website, Social Media and Email Directly Into a Customer Database for Sales Follow-up

Level 8: Course Wrap-Up – Reviews the Digital Engine’s Practical Application of the Conceptual Model and Guides the Completion of the LinkedIn Certification Process (Note: Certification only available with 15-week and Continuing Education courses.)

By clicking on Level 1 in the “Course Content” below, we will start with the first level and then work you through each of the content levels to provide more specific information about the strategies associated with each of the chapters, topics, and assignments associated with each content level. Let’s begin…