Overview of Implemented Analytics

Good job! You have just worked through the most important assets created through The Digital Engine curriculum. We hope that you enjoyed our short journey through those assets using a former student’s creation as our demonstration. You can see the level of care and creativity put into every aspect of her campaign. From the mechanics and beautiful aesthetics of her design to the branded content delivered through her blog, social media, and email channels to her branded intake forms to increase lead generation, Lauren did a masterful job in her campaign. The assignments in the first four levels taught her in step-wise fashion how to design and deploy these elements along with her engaging content. She stayed consistently on-brand and on-time with her editorial calendar, and it paid off. She finished in the top three of her class in her reported InGen Analytics measures, but more importantly, she has a fully-functional website with a highly engaged audience which she can now monetize. Now that her course is over, you can see on her website she is continuing forward by adding a podcast and YouTube videos about travel designations and preparations. The Digital Engine is a wonderful opportunity for both creative and analytically-minded people, like you, to engage the curriculum in a myriad of ways.

The creation of assets is a highly creative process, but for you analytically-minded participants, we also have a critical piece of the curriculum for you as well. Through the instruction process around the creation of the assets, we also teach you how to connect your website to Google Analytics to track and measure everything that is occurring at your website. Additionally, we teach you how to use social platform analytics, email marketing analytics, and we introduce our own analytics, called InGen Analytics, to assist each course participant in the auditing of their strategic processes. In this next chapter, we will first provide an overview of each of these analytics, and then we will dive deeper into each set of analytics in our topical discussions. Analytics is such an important piece of the inbound marketing process as it allows you to learn what content design is working and what is not, so that you can pivot to a better strategic design if needed. Now, let’s get into the analytics of it all.