Social Media Channels

After the completion of Level 4, higher education students launch their 8-week campaign with all of their created assets. Continuing ed participants should spend up through Level 4, creating or re-creating their assets according to The Digital Engine way in order to maximize their inbound marketing success. As mentioned previously, Lauren chose to distribute her social media messages through Facebook, Instagram, and TikTok. You can find these social links in the top right-hand corner of her website frontpage. When her 8-week campaign was over, Instagram ended up being her most successful social media platform, followed by Facebook and then TikTok. As presented in her final report below, here is an example of each one of her social media channels.

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